Products · Audience Analytics

VISION | P AI

Measuring audience attention, with privacy at the core. Turn your existing cameras into objective data on footfall, dwell times and audience composition.

VISION | P AI - Intelligent video management platform

How long do people really stop in front of that artwork?

VISION | P AI turns the footage from your existing security cameras into precise measurements of how the audience experiences a space. No new hardware, no image storage, no compromise on privacy.

Only anonymous data — the kind that helps whoever designs and runs that space: museums, retail, public and cultural venues.

What we measure

Four metrics, one goal: real attention

Objective numbers instead of gut feeling. Every metric is computed on anonymous data.

Footfall

Precise count of every person crossing the frame, whether they stop or not. Real flow by hour and by day.

Dwell time

Time spent in front of an artwork or display, measured to tenths of a second with precise start/end timestamps.

Audience composition

Aggregated demographic estimates (men, women, children) as statistical data. Never individual identification.

Heat maps

Visual overlay showing where the audience concentrates within the space, on a floor plan or directly on the actual frame.

How it works

Five steps, zero fuss

From an existing recording to data in your browser, in minutes.

1

Existing footage

Upload the recordings from your already-installed security cameras.

2

AI detection

Anonymous tracking of people frame by frame, with temporary identifiers.

3

Zones of interest

Define the areas in front of artworks or windows via a reference image.

4

Dwell tracking

Stops shorter than 3 seconds are not counted as attention.

5

Data at hand

Query the anonymous results from any browser, no software to install.

3 sec
minimum dwell threshold
~4 min
to process 1 hour of video
On-site
processing runs locally
Privacy-by-design

Privacy isn't a footnote: it's the architecture

VISION | P AI is built from the ground up not to handle personal data. No faces, no archives, no identification. Only anonymous numbers describing a collective phenomenon — the attention of the audience.

  • No facial recognition, no face stored
  • No image or video archive on the platform
  • No individual identification
  • Only anonymous events: times and durations
  • Temporary identifiers deleted after processing
  • Analysis runs on-site — the platform only receives numbers
Who it's for

Three worlds, one tool

Museums and cultural institutions

  • Identify most and least engaging artworks
  • Map flows across rooms and paths
  • Verifiable data for grants and sponsorships

Retail and commercial spaces

  • Dwell times in front of shop windows
  • Peak hours to plan staffing
  • Compare before and after refits or renovations

Public spaces and services

  • Hourly footfall by day of the week
  • Congestion and waiting zones
  • Data-driven staffing decisions
The platform

Available everywhere, with nothing to install

Browser access

Reserved access via personal accounts, device-independent, zero installation.

Cross-filter search

Combinable filters by zone, demographic segment, minimum dwell time and time period.

Multi-camera, multi-site

Each additional space is configured as a new zone. Client data always kept isolated.

Real tests

Numbers from actual runs

Sample processing on museum corridor recordings, to give a sense of scale.

ScenarioPassagesDwell eventsAvg duration
Corridor · 8h 20m29511120.5 s
Corridor · 6h 30m22810018.9 s
Corridor · 1h292618.6 s
Transparency

What VISION | P AI does NOT do

Because it matters to know this up front.

Trend analysis: not an exact head-by-head census

Demographic estimates are reliable as an aggregate, not for the individual

Camera position affects accuracy (high angles or long distances reduce precision)

In rare cases loss of tracking can cause a double count when the person reappears

A one-week pilot on your own footage

We analyze a sample of your recordings and return real engagement data: passages, dwell times, peak hours, attention maps.

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